Q. How much does it cost to make a television commercial?
A. Several years ago, a New York Times story stated that the average cost of producing a 30-second national television commercial in 1999 was $343,000. The Times said this figure came from a survey of 1,753 national spots produced by 20 agencies. I believe that, today, the figure would be closer to $500,000. In contrast, a local advertiser with a compelling call to action should be able to get a nice, basic commercial produced for less than $2000. Fancy graphics, animation, professional actors, special music, custom jingles, etc all add to the cost of production, however this is all managed in the planning stages of your campaign, therefore there should never be any surprises. Click here to read more.
Q. Isn't it better to spend more to make a higher-quality, better-looking commercial?
A. It is if you are selling an expensive product or service and you are offering quality and prestige. But if you are selling a bargain-priced local service, an expensive commercial may actually work against you, by making your service look expensive, when in actuality, it is not. Click here to read more.
NEW - Client Testimonials.
Search tags: advertising agency ct, advertising agency in ct, ct advertising agency, ad agency ct, ct ad agency, advertising Hartford CT, Connecticut advertising agency